National AIDS Trust announce World AIDS DAY t-shirt collaboration with EVERPRESS and John Booth
Today National AIDS Trust announce a World AIDS Day t-shirt collaboration with London-based artist, illustrator and textile designer John Booth and global creative platform EVERPRESS.
Available to order for a limited time only, Booth has designed an original piece of art to be printed onto high-quality, ethically sourced EVERPRESS t-shirts. The design can be pre-ordered today, Wednesday 1 November until Friday 17 November, with all profits going to National AIDS Trust.
Reflecting how HIV treatment and prevention has changed since the pandemic began, Booth’s design features a bold, non-apologetic and genderless figure, made up of the colourful, overtly decorative style of collage for which he is known.
Utilising a new technique to his work, Booth created the design using a combination of monopress and letterpress printing. Traditionally used to produce text, letterpress printing is a form of relief printing, where the image is on a raised surface, similar to a rubber stamp. This approach maintains the textural elements of his original design.
Produced by EVERPRESS, buyers can know they’re purchasing an ethically sourced garment, printed on high-quality cotton with 100% recycled and recyclable packaging.
EVERPRESS has become a destination to shop unique products but more deeply, a vehicle to communicate ideas and champion causes for creativity in activism. Taking place on 1 December each year, World AIDS Day is a day to show solidarity with people living with HIV and to remember the lives we have lost.
John Booth, Artist, Illustrator and Designer said: “It’s an honour to create a design for World AIDS Day to raise funds for National AIDS Trust. Since the 1980s, art has been closely linked with HIV and AIDS, and so many artists whose work I admire have done their bit to raise awareness of issues affecting people living with HIV.
“I’m proud to play a small part, and having the design available to purchase on t-shirts by EVERPRESS is the perfect way of spreading the message of hope that the piece embodies.”
Booth creates graphic works featuring colourful, multi-layered collages of textures. His work has been featured in the windows of Selfridges and Paul Smith and his clients include Fendi, Sunspel, Begg & Co, Globetrotter, Zandra Rhodes and Walter Van Bierendonck.
Deborah Gold, Chief Executive of National AIDS Trust, said: “We are absolutely thrilled by this collaboration between our charity, EVERPRESS and John Booth.
“Though there is still so much to be done to end both new HIV transmissions and HIV stigma, it is so important to take a moment to reflect on how far we’ve come. John’s design allows us to do this on World AIDS Day, with a colourful, hopeful design which evokes the vibrancy of the HIV community.
“We would like to send our thanks to John for the design and to EVERPRESS for giving us the platform to spread HIV awareness beyond our communities. The enthusiasm they’ve both had for this collaboration is truly wonderful and we’re so excited to see people wearing the design this World AIDS Day.”
Alex Economopoulos, Founder and CEO of EVERPRESS states: “EVERPRESS has always been about its creators and supporting creativity in activism. Since launching the platform in 2016, we have made a concerted effort to work with charity organisations that align with our values and this World AIDS Day we are working with the National AIDS Trust to raise awareness of issues affecting people living with HIV. I’ve admired John’s work for a number of years so it’s fantastic we can finally collaborate on this project. He's an amazing artist and designer, whose design will contribute to the community getting the support they need. We believe that Creativity has the power to change the world and we exist to make sure it does.”