Privacy policy

Your privacy and security are very important to us.

This privacy policy sets out how National AIDS Trust uses and protects any information that you give us when you use National AIDS Trust's websites or contact us directly.

Information that is gathered by National AIDS Trust and where it is stored and

In common with other websites, log files are stored on the web server saving details such as the visitor's IP address, browser type, referring page and time of visit.

We may collect the following information where users choose to supply this through our online forms:

  • name and job title
  • contact information including email address and telephone number
  • Your address and postcode (optional) 
  • Your credit/debit card details (only via the National AIDS Trust shop or through the National AIDS Trust donation page)

Where this information is provided by the user voluntarily by signing up to National AIDS Trust communications through our website, the information will be stored on a secure external server that hosts National AIDS Trust’s CRM system which has secure access. When making a donation or an online payment for goods, the information will be stored securely by partners who are contracted by National AIDS Trust to process this payment. These partners do this on National AIDS Trust’s behalf and are required to be compliant with GDPR in the storage and processing of your data. This data is only passed on to National AIDS Trust with your permission for the purposes outlined below. Any sensitive data transferred to or accessed by National AIDS Trust will be encrypted and National AIDS Trust will not store this unnecessarily.

Contacting National AIDS Trust with personal information or questions

Users may also choose to email us about issues National AIDS Trust is working on. For example, people living with HIV may share personal experiences with us. You may do this by emailing National AIDS Trust staff directly or by voluntarily offering your email address or telephone number through the website contact form. This information will be sent to National AIDS Trust via email and will be stored securely on our email server (National AIDS Trust uses Microsoft Outlook). Information shared in personal emails with the National AIDS Trust team may be saved securely on National AIDS Trust’s server. Sensitive information will be password protected and will be anonymised unless you have agreed to be contacted again.

How the information is used 

The information in log files is used to provide feedback on and to help National AIDS Trust continue to improve the content available.

Personal data is used for the purpose for which you supplied them, for example, if you have donated to National AIDS Trust, fundraised for us or participated in an event, your information may be used to process payments (which will be done on our behalf by a third party, please see above), claim Gift Aid, or to send you email communications about your donation or similar events. If you have provided your contact details in order to receive information about our policy, campaigns work, activism or fundraising opportunities, we will store your information for this purpose. If you have signed up to receive our newsletter with updates about our work, your contact details will be stored securely, for this purpose, in Mailchimp.

You can ask not to receive National AIDS Trust communications at any time. You can also ask for your personal information to be removed from our database.   

If provided through email or the website contact form:

Users who voluntarily offer their email address or telephone number through the website contact form, or when emailing National AIDS Trust staff directly, may be contacted to respond to your query, ask for further feedback or clarification. Record of contact will remain on the email server and will be archived securely. You will not be added to NAT’s CRM System unless you make a further request for information from us.  


We may collect personal information to conduct supporter research and this is on occasion through our existing network. We may also analyse information you provide to us with other freely available public information to create a profile of supporter interests, preferences and level of potential donations so that we can contact you in the most appropriate way and with the most relevant information.                                                                                                            

Where we have identified that you have the capacity and/or affinity to support National AIDS Trust at a higher level, we may collect additional information about you and combine, analyse and compile that information into a profile of you in order to assist us in engaging with you in a more personalised way.

We typically look at and combine information published in the media but may use other commonly used publicly available sources including company resources, the Electoral Register and any data you choose to make public on LinkedIn such as your professional memberships and networks.

We may also use any publicly available data that you share on social media. We may use additional information such as geographical information for measures of affluence where available. To do this efficiently, we may use trusted third-party specialist companies that collate and analyse information from public registers alongside statistical social-economic data to automate some of this work. This helps us to understand more about your interests and level of potential engagement or donation.

You can opt-out of your data being combined and analysed for marketing purposes by contacting our fundraising team at

Please note that before seeking or accepting major donations we are required to conduct a minimum level of due diligence. This is in accordance with our legal and regulatory obligations and our internal risk management policies and procedures. This means that if you opt-out of analysis of your data, we may still conduct some analysis that is required to enable us to accept donations from you.

National AIDS Trust shop

Products ordered through the shop, including red ribbons for World AIDS Day, will be delivered to the name and address supplied on the order form. We may contact you by email and telephone if there are queries on the order, and to remind you to send funds collected back to National AIDS Trust. We are unable to send out your order without this information.

Our policy and campaigning work

There may be circumstances where you will provide sensitive data to National AIDS Trust, for example, for a case study to support our policy work. In such circumstances, this information will be secured confidentially on National AIDS Trust’s server and where appropriate access will be limited to the relevant staff member and will be password protected. If any information is published, National AIDS Trust will do so only with your permission.

Where users supply information and photos in relation to any of our campaigns, National AIDS Trust will also ask permission before publishing on any of our websites.

How long will we keep your information?

National AIDS Trust will only store your information for as long as it is necessary for the purposes it is stored for, or for as long as legally required if being maintained for legal reasons.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. All National AIDS Trust staff are aware of National AIDS Trust’s privacy statement, are committed to National AIDS Trust’s GDPR (General Data Protection Regulation) policy. If volunteers or contractors working for National AIDS Trust are accessing personal data, they are required to sign a confidentiality agreement.

Controlling your personal information

If you provide us with any contact information, rest assured that we will never sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

Under GDPR you have the right to access the information we hold about you; you have the right to withdraw your consent for the processing of the information we hold about you; and, you have the right to have personal information removed from our CRM system unless we are required by law to maintain that information.

If you believe that any information we are holding on you is incorrect or incomplete and you wish to amend it, you wish to withdraw consent for us to process your personal data or wish your details to be permanently removed from our database, please fill in a Subject Access Request Form and send it to

Image licensing

Images and/or photos within this website are either: copyrighted property of ThinkStock and/or other image libraries, their Contributors or Licensed Partners, and are being used with permission under license; or are the property of National AIDS Trust and have been taken and published with consent when required. These images and/or photos may not be copied or downloaded without permission, with the exception of the press images found on the press office pages. The people represented in any licensed images within this website are models and for illustration purpose only.


A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. Cookies

On the website, we also use advertising cookies which allows us to personalise ads across the Google network (e.g. search and YouTube) which make our advertising efforts more relevant and cost-effective.

This site uses a Meta pixel to collect data on visitor behaviour, for example:

  • Which pages are visited
  • Which types of device was used to view the website
  • What actions were taken

This information may be used to serve relevant social media ads in the future.

You can choose to accept or decline advertising cookies. You can also change your cookie settings at any time and read our full cookie policy here.

Links to other websites 

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


For any questions on this privacy policy, to request to access your data, or if you have submitted information through or through another route and wish for us to remove it from our database please contact National AIDS Trust at

This policy is the responsibility of the Data Controller for National AIDS Trust, currently the Chief Executive, Deborah Gold. If you wish to make a complaint regarding National AIDS Trust’s collection, storage or use of data please email this to and it will be brought to the attention of the Data Controller.