Jasper Conran designs World AIDS Day brooch

Tuesday, November 14, 2017

Jasper Conran and NAT (National AIDS Trust) are releasing a commemorative brooch for the charity’s 30th anniversary ahead of World AIDS Day (Dec 1). Jasper Conran follows in the footsteps of Lulu Guinness and Alexander McQueen jeweller Shaun Leane who have also collaborated with the charity.

The brooch, an elegant red ribbon, will be sold with all proceeds going to support NAT’s work. The grosgrain texture, inspired by fabric ribbons, appears through a layer of a translucent enamel in a smart dark red shade. Each brooch is hallmarked with the Jasper Conran logo and ‘NAT @ 30.’ 

Jasper Conran OBE said: “It has been an honour to design this brooch to commemorate 30 years of the National AIDS Trust. The proceeds will help to continue the fantastic work of NAT, championing the rights of people living with HIV and campaigning for change.” 

Deborah Gold, Chief Executive of NAT said: “We’re delighted to give people the chance to show support with this elegant brooch. This year we have seen the first drops in HIV diagnoses since the 80s. The proceeds from this brooch will help us continue with our work making sure we can build on our successes to benefit everyone at risk of HIV, and fighting stigma.

One of the simplest ways to show remembrance for those lost to AIDS and solidarity with people living with HIV is to wear the red ribbon, and we know millions of people will join us wearing one with pride.” 

The brooch is available for pre-order now from


NAT (National AIDS Trust) is the UK’s policy charity dedicated to transforming society’s response to HIV. We provide fresh thinking, expertise and practical resources. We champion the rights of people living with HIV and campaign for change.

NAT made headlines in 2016 after successfully challenging NHS England in court after plans to provide the HIV prevention drug PrEP on the NHS were abandoned. Over the years the actions of the charity have safeguarded people with HIV against employment discrimination, ended the lifetime ban on gay and bisexual men donating blood, and ensured free HIV treatment for all in the UK regardless of immigration status. 

Shaping attitudes. Challenging injustice. Changing lives.

NAT Topic