Celebs join NAT to 'Bake Aware' for National Baking Week!

Monday, October 17, 2011

Throughout the year NAT asks people to ‘Act Aware’ – to be aware of the facts about HIV take action – and as a fun and enjoyable fundraising spin-off, we’re also asking people to ‘Bake Aware’! 

Bake Aware is an opportunity to bake your favourite treats whilst raising vital funds for NAT’s HIV policy and campaigning work at the same time, and what better opportunity to get involved than during National Baking Week 17-23 October 2011, which kicks off today.

National Baking Week is great way to kick off your fundraising for NAT and you can now download the Bake Aware fundraising pack which contains recipes from celebrity chefs, top tips on making your fundraising a success, and much more.

More information on ‘Bake Aware’ can be found on

Deborah Jack, Chief Executive of NAT (National AIDS Trust), comments:

‘We are really excited about Bake Aware as it is something that anyone can get involved in, anytime of yea – and it’s great to have some celebrity chefs on board.  In the current climate more than ever, fundraising is vitally important to continuing the work we carry out – shaping attitudes, challenging injustice, changing lives.’

See what NAT’s celebrity supporters of Bake Aware have said:

Yotam Ottolenghi – chef, Guardian columnist and owner of Ottolenghi restaurants:

What a great excuse to bake and share and eat cake!’

Tim Kinnaird – MasterChef runner-up, 2010 and Head of Macarons & More:

Bake Aware is a fantastic initiative for an important cause. NAT’s Bake Aware pack is fun and makes it easy for you to take part... so why not sign up and show that you’re acting aware and supporting people with HIV in the UK! I’m delighted to donate my delicious sour cherry macaron recipe and hope it will encourage you to get baking for NAT!’

Jane Asher – actress and owner of Jane Asher Party Cakes:

‘Baking is such an enjoyable and friendly branch of cookery, and it's fantastic to be able to use it for this wonderful initiative. What could be better than making and eating some of the delicious recipes in the Bake Aware pack (or one of your own favourites) and at the same time have the satisfaction of knowing that all the money you raise will go towards this very important cause? I hope Bake Aware has the huge success it deserves and that you and everyone involved has great fun taking part.’

- Ends -

Notes to the editor:

For further information please contact:
Charli Scouller
Communications Manager
020 7814 6733

NAT (National AIDS Trust) is the UK’s leading charity dedicated to transforming society’s response to HIV. We provide fresh thinking, expertise and practical resources. We champion the rights of people living with HIV and campaign for change.
Shaping attitudes. Challenging injustice. Changing lives.